The network of independent cinemas in Spain
PROMIO is the Association of Independent Exhibitors of Spain, a network that brings together movie theaters with a clear cultural and social vocation. It was born with the objective of giving voice and structure to those who understand cinema not only as entertainment, but also as a collective, diverse and accessible experience.
PROMIO's trajectory is marked by the collaborative work of theaters throughout the country that share the same vision: to strengthen independent film exhibition, promote the diversity of views and facilitate access to cinema to broad and heterogeneous audiences. We defend an exhibition model rooted in the territory, connected to its social context and committed to audience development.
PROMIO acts as an interlocutor of the sector before public administrations, cultural agents and the audiovisual industry, defending the interests of the associated cinemas with rigor and transparency. We work to improve exhibition conditions, strengthen the economic sustainability of theaters and accompany their adaptation to the current challenges of the sector.
Within this framework, PROMIO maintains active links with international reference networks such as CICAE (Confédération Internationale des Cinémas d'Art et d'Essai) and Europa Cinemas, participating in spaces for exchange, reflection and cooperation at European and international level. This connection makes it possible to transfer best practices, strengthen the presence of Spanish independent cinema in the international arena and align the work of the association with the standards and debates of the sector at the global level.
PROMIO also promotes the transfer of knowledge among exhibitors and fosters transversality, establishing links with festivals, distributors, educational centers and other cultural agents, with the aim of broadening the social impact of independent cinema and reinforcing its role as a cultural space of reference.
Purpose and values
Cultural and territorial diversity, reflecting the plurality of independent theaters.
Accessibility, understood as the commitment to eliminate barriers and facilitate access to the cinema for all people.
Engagement with audiences, fostering meaningful and lasting cinematic experiences.
The economic sustainability of the halls as a basis for their continuity and development.
Knowledge transfer, through the exchange of experiences, training and best practices.
The transversality, promoting the connection between film exhibition and other cultural, educational and social areas.
Cooperation and networking, both nationally and internationally, in dialogue with entities such as CICAE and Europa Cinemas.
To represent and defend the interests of independent cinemas.
Formation of audiences
Promote film education programs in schools, film seasons in universities and cultural mediation activities that bring cinema closer to new audiences, especially young people and the elderly.
International projection
Strengthen the presence of Spanish independent exhibitors in European forums such as CICAE and Europa Cinemas, facilitating the exchange of best practices and access to co-production and cross-border distribution programs.
Economic sustainability
To advise and accompany our associates in the processing of public aid, European funds and programs for the modernization of theatres, guaranteeing the economic viability of independent exhibition in the long term.
Digital transformation
Support the adoption of digital management tools, online box office and communication with the public. We promote auditory and visual accessibility through audio-description and captioning technologies.
Sectoral defense
To represent the interests of independent exhibitors before the ICAA, the Ministry of Culture, the autonomous communities and European organizations, actively participating in the development of cultural and audiovisual policies.